Last March 11th, former WWE Star and current All Elite Wrestling Star Swerve Strickland filed several brand-new trademarks with the USPTO (the United States Patent and Trademark Office) for entertainment and merchandising purposes as well as for fan club services, toys, photographs, video games purposes, downloadable musical sound recordings and downloadable mobile applications and the terms he filed are “The Realest,” “Sw3rve” and “The Realest Shane Swerve Strickland.” Strickland had the filing done via Atty. Michael E. Dockins, who has helped a number of AEW talents file their trademarks as well.
Former WWE Superstar Shane “Swerve” Strickland (Isiah “Swerve” Scott) was most popularly known as the leader of Hit Row during his run in the company. He was a former one-time NXT North American Champion prior to being released last November 18. Shortly after Swerve was released by the WWE, AEW officials reportedly inquired about bringing him into the promotion and they would even have plans already laid out for him.
Since being let go by the WWE, Swerve has competed for promotions like GCW and NJPW even though he is not under contract with them and prior to Tony Khan purchasing ROH, the company had quite an interest in signing Swerve Strickland once they returned from their major hiatus and with Khan now owning both AEW and ROH, we could see Swerve compete in both companies. Shane Strickland made his promotional AEW debut at the company’s Revolution PPV, when he signed his contract. Swerve made his AEW in-ring debut on the March 11th episode of AEW Rampage, when he defeated Tony Nese in Singles action.
Below is the use description submitted to the USPTO:
“Entertainment services, namely, wrestling exhibitions and performances by professional wrestlers and entertainers rendered live and through broadcast media including television and radio, and via the Internet or commercial online service; celebrity personal appearance services; providing wrestling news and information via a global computer network; Providing information in the fields of sports, entertainment and related topics via an online community portal; Providing a website in the field of sports entertainment; Fan club services, organizing and staging events with fan club members, promoting the interest and participation of fan club members, and providing an online community forum for fan club members; Providing online newsletters in the fields of sports entertainment; Online journals, namely, blogs, in the fields of sports entertainment; shirts; hats; pants; jerseys; bandannas; shorts; socks; sweatshirts; backpacks; hoodies; jackets; footwear, namely, shoes, sneakers, boots, slippers; Toys, namely, action figures, accessories therefor; toy wrestling rings; playing cards; puzzles; board games; hand-held units for playing electronic game other than those adopted for use with an electronic display screen or monitor; stuffed toys; plush toys; lunch boxes; lunch bags; toy belts; knee and elbow pads for athletic use; toy foam hands; costume masks; novelty face masks; Photographs; posters; pictures; printed concert programs; printed backstage passes; collectible championship belts; Series of musical sound recordings and video recordings; Downloadable musical sound recordings featuring music, and downloadable ring tones for wireless telephones via a global computer network; Entertainment services, namely, live performances by a musical artist; Beverage ware, namely, cups, drinking glasses, mugs; Downloadable mobile applications for the streaming of audio and video content; downloadable ring tones, graphics and music via a global computer network and wireless devices; decorative refrigerator magnets; prerecorded CDs; DVD’s, digital video, television broadcast, streaming platforms and other yet to be known technologies containing trademark owner performing as a professional wrestler or a music recording artist or performing artist; Video games; gym bags; computer games; sunglasses; sunglass cases; bottle openers; drink coasters; stickers; trading cards; calendars; arcade games; card games.”