This past June 17th, Andrade El Idolo filed to trademark his “Andrade El Idolo” in-ring name with the USPTO (the United States Patent and Trademark Office) for entertainment and merchandise use. Attorney Michael E. Dockins, who has helped several AEW Stars file their trademarks in the past, also assisted Andrade in filing his trademark. The “First Use” and “First Use In Commerce” dates listed are June 4, 2021, which is the Friday Night Dynamite episode Andrade made his debut on.
Andrade made his AEW debut on the June 4th episode of Dynamite when Vickie Guerrero introduced him as her new client. He then cut a promo, where he make it clear to the entire AEW roster that he wants to become the new face of the company. Aside from recently signing with AEW, he also signed with AAA and is scheduled to face AEW/ IMPACT World Champion Kenny Omega for his AAA Mega Title at the TripleMania XXIX Event on Saturday, August 14th in Mexico City.
Last week on Dynamite, Andrade appeared in an interview segment with Jim Ross, where he said he chose AEW because the promotion needed a Superstar. Andrade also said that he’s interested in the TNT Title and the AEW World Title, but he feels like he deserves the AEW World Title. Andrade then said that he and Vickie Guerrero have a surprise for the near future.
Below is the use description Andrade submitted to the USPTO:
“International Class 025: Hats; Shirts; Socks; Bandanas; Sweatshirts; Hooded sweatshirts. Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.”
“International Class 041: Entertainment in the nature of wrestling contests; Entertainment services, namely, live appearances by a professional wrestling and sports entertainment personality; Entertainment services, namely, personal appearances by a professional wrestling and sports entertainment personality; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Providing wrestling news and information via a global computer network; Providing online interviews featuring professional wrestling and sports entertainment personality in the field of professional wrestling and sports entertainment for entertainment purposes. FIRST USE: 20210604. FIRST USE IN COMMERCE: 20210604”