One big thing
Cody Rhodes, WWE’s Undisputed Universal Champion, has claimed another title: top merchandise seller. Fanatics CEO Michael Rubin publicly congratulated Rhodes on this achievement at Fanatics Fest NYC.
Why it matters
Merchandise sales are a key indicator of a wrestler’s popularity and marketability. Rhodes’ dominance in this area solidifies his position as WWE’s top star and demonstrates his strong connection with fans.
By the numbers
• Rhodes dethroned Roman Reigns as Undisputed Universal Champion at WrestleMania 40.
• He’s currently outselling other major WWE stars, including The Rock and Logan Paul.
What they’re saying
Rhodes shared Rubin’s congratulations on Twitter, stating:
“When you hear it from the man himself, it hits different. Humbled and honored by the continued support of the @WWE Universe ❤️ Let’s keep it going, @michaelrubin ! #FanaticsFest”
The big picture
Rhodes’ success in merchandise sales reflects his overall popularity:
• Fans connect with his “American Nightmare” persona.
• His theme song is widely sung by audiences.
• He’s successfully transitioned from AEW to become WWE’s top star.
Yes, but
Despite his popularity, Rhodes faced a setback at Fanatics Fest NYC:
• A chaotic photo op left many fans disappointed.
• This incident highlights the challenges of managing fan interactions for top stars.
What’s next
As WWE’s top champion and merchandise seller, all eyes will be on Rhodes to see if he can maintain this momentum. His ability to do so could shape WWE’s creative direction and marketing strategies in the coming months.
What do you think about Cody Rhodes’ merchandise success? Will it translate to long-term dominance in WWE? Share your thoughts in the comments below!
