One big thing: TNAâs Joe Hendry acknowledges Matt Cardonaâs influence on his viral success
Joe Hendry, TNA Wrestling star, has taken the wrestling world by storm with his innovative entrance videos and social media presence. His recent WWE debut on âWWE NXTâ became the promotionâs most-liked video online since WrestleMania 40.
Why it matters
Hendryâs success demonstrates the power of creative content and social media engagement in modern professional wrestling, potentially influencing how wrestlers build their personal brands.
Key points
âą Hendry produces his own entrance themes and parody videos
âą His WWE NXT debut video garnered massive online attention
âą He credits Matt Cardona (formerly Zack Ryder in WWE) as his inspiration
What theyâre saying
âMatt is the original. Matt is someone I look up to in a lot of ways and so he definitely laid out the blueprint for a lot of this mad behavior that Iâm doing,â Hendry said on âBusted Openâ radio show.
By the numbers
âą Hendry has been creating his own entrance themes and videos for nearly 10 years
âą His WWE NXT debut video became the most-liked video for the promotion since WrestleMania 40
The big picture
Hendryâs approach to content creation and timing mirrors the strategy that helped propel Matt Cardona to fame during his WWE tenure as Zack Ryder with his âZ! True Long Island Storyâ web series.
Whatâs next
Hendry continues to focus on creating innovative content and timing its release for maximum impact, particularly on platforms like TikTok where his videos have gone viral.
What do you think about Joe Hendryâs approach to building his wrestling persona through social media and creative content? Leave a comment below with your thoughts on this strategy in modern professional wrestling.
