WWE higher-ups have had conversations about big future plans the company has had for global expansion for a few years now and a new trademark filing seems to hint at those big plans. Last September 18th, WWE filed to trademark “Global Localization,” which hints that they plan on starting up “territories” in various countries.
WWE has been pushing to expand their product in countries such as Australia, Latin America and Europe and that is one of the reasons why the company decided to re-create the LWO because the stable can be pushed as the show’s featured attraction when they go to places like Mexico and U.S. territory Puerto Rico. The company’s next big show outside of the United States is set to take place in Perth, Western Australia in February.
Below is the description for the filing:
“Entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment; fan club services, namely, organizing and staging events with wrestling fan club members; providing online newsletters in the field of sports entertainment; online journals, namely, blogs in the fields of sports entertainment; Entertainment services in the nature of development and creation of multimedia entertainment content”