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Swerve Strickland’s Rise in AEW: Mastering Character Appeal Among Fans

3 Key Points

  • Swerve Strickland has successfully captivated AEW audiences, becoming a standout wrestler.
  • His unique approach to character development, blending authenticity with fear, sets him apart.
  • Strickland draws influence from horror movies to craft a genuinely intimidating on-screen presence.

Swerve Strickland’s Journey to Popularity

In the world of All Elite Wrestling (AEW), asking “whose house?” will likely get you a resounding “Swerve’s house!” in response. This is a testament to Swerve Strickland’s growing popularity and influence within AEW. Despite assuming the challenging role of a villain, Strickland’s character has won over many fans over the past year.

Crafting a Unique On-Screen Persona

During a detailed conversation on Busted Open Radio, Strickland shed light on his approach to character building. He emphasized the importance of creating a distinctive aura, one that requires constant observation of the wrestling landscape. For Strickland, it’s essential that his character brings something vital to AEW, an element that makes him indispensable.

Strickland’s character taps into the primal emotion of fear, using actions and scenarios that could belong in a horror movie rather than a wrestling ring. This included alarming storylines like kidnapping Billy Gunn and breaking into “Hangman” Adam Page’s home. These acts, inspired by Strickland’s love for horror films, particularly those grounded in reality, aim to unsettle and captivate viewers, enhancing his character’s appeal.


Swerve Strickland’s method—a blend of captivating performance and psychological depth—illustrates his understanding of what it takes to stand out in professional wrestling. By drawing from unconventional sources like horror cinema, Strickland crafts a character that is both feared and revered, making “Swerve’s house” a phenomenon within AEW’s dynamic world.

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