WWE Brings Road Dogg Back to Lead SmackDown Creative Amid Growing Demands

One Big Thing

WWE moved Brian “Road Dogg” James back into SmackDown’s lead creative role to handle increased storytelling demands. The decision comes as the show’s content has become too complex for a single lead writer to manage effectively.

Why It Matters

The move signals WWE’s commitment to maintaining SmackDown’s creative momentum, especially with:

• WrestleMania 41 approaching
• The Bloodline saga continuing to evolve
• Major storylines involving Roman Reigns, Cody Rhodes, and The Rock

By The Numbers

• Road Dogg previously led SmackDown creative from 2016-2019
• He returned to WWE in August 2022
• SmackDown now matches Raw with two lead writers

Behind The Scenes

• Bruce Prichard connects writing teams directly to Triple H
• Raw’s creative team includes Ryan Ward and Jon Baeckstrom
• Ed Koskey oversees both brands

The Bottom Line

WWE’s creative structure now better aligns with the show’s expanding scope and storytelling needs. This change puts SmackDown in a stronger position to deliver compelling content heading into WrestleMania season.

What’s Next

The success of this move will depend on how well Road Dogg works under Triple H’s creative direction, compared to his previous run under Vince McMahon’s leadership.

What do you think about Road Dogg’s return to SmackDown’s creative team? Share your thoughts in the comments below.