In an intriguing development from the world of professional wrestling, WWE’s NXT show witnessed a significant dip in viewership this past Tuesday. The pro wrestling programme, which was prerecorded as opposed to its customary live broadcasting, amassed a viewership of 622,000 on USA Network. To provide a contrast, last week’s live show pulled in 703,000 viewers—a considerable drop that now becomes a focal point of our discussion.
In addition to the decline in total viewers, there was also a slump in the all-important 18-49 key demographic. This demographic is considered crucial in the world of broadcast as it directly influences the revenue from advertisers. The rating for this demographic fell from 0.21 last week to 0.19 this week. Clearly, something was not clicking with the largely influential younger audience.
However, it should be noted that this decline in viewership and ratings is not an isolated situation. If we glance back in time, we can observe a similar trend during the same period last year. The NXT episode aired on November 22, 2022, managed to attract only 624,000 viewers, with the key demographic at a mere 0.12.
This downward progression continued on November 23, 2021, with 625,000 viewers tuning in, and a slightly improved, but still low, key demographic rating of 0.14. What seems apparent is that the winter holiday period is proving challenging when it comes to enticing viewers for WWE’s NXT programme.
As we continue to monitor the pulsating world of pro wrestling, one can only speculate on WWE’s strategies to counter this trend in future broadcasts. For now, this decline in viewership figures for WWE NXT remains a prominent talking point in the wrestling business. (Source: Wrestlenomics)