One big thing: WWE Raw’s move to Netflix brings flexibility
WWE Raw’s transition to Netflix in 2025 will introduce a more flexible runtime and innovative commercial integration, according to recent reports.
Why it matters
This shift represents a significant evolution in how wrestling content is delivered, potentially setting new standards for sports entertainment in the streaming era.
Key details
• WWE Raw will no longer be constrained by a strict two-hour format on Netflix.
• The show’s length can vary to accommodate storytelling needs.
• Commercial breaks will be included but with more flexibility than traditional TV.
• Netflix aims to leverage WWE’s audience familiarity with ad-supported content.
By the numbers
• WWE Raw moves to Netflix in 2025.
• The show will initially maintain a two-hour format on USA Network starting October 7, 2024.
What they’re saying
• Dave Meltzer, Wrestling Observer Newsletter: “The time can also adjust such as if they need longer to tell the story or want to go shorter, it’s not like they have to be off the air because another show is starting.
• TKO President Mark Shapiro called Netflix WWE’s “best partner yet.”
• Roman Reigns described the Netflix deal as “the biggest of all time.
The big picture
This move to Netflix signifies WWE’s adaptation to changing viewing habits and could revolutionize how wrestling content is produced and consumed. The flexibility in runtime and commercial placement may lead to more unpredictable and engaging shows.
What to watch
• How WWE utilizes the flexible format to enhance storytelling.
• The impact on viewer experience with the new commercial integration.
• John Cena’s role in the transition, as 2025 is expected to be his retirement year.
How do you think the move to Netflix and the flexible runtime will affect the quality of WWE Raw? Share your thoughts in the comments below.
