WWE Raw Viewership & Ratings Report: 4/22/24

One Big Thing

WWE’s “Raw” faces a significant decline in ratings amidst fierce competition from NBA Playoff games.

The Numbers

• Viewership: Monday’s “Raw” attracted 1.597 million viewers, a 12% decrease from the previous week’s 1.807 million.
• Key Demo (18-49): Scored a 0.52 rating, down 15% from the previous week’s 0.61.
• NBA Competition: Went head-to-head with Knicks-Sixers and Lakers-Nuggets playoff games, which significantly overshadowed “Raw’s” performance.

Why It Matters

This viewership dip reflects the broader challenge WWE faces against major sporting events, highlighting the volatility of live sports entertainment ratings. Additionally, this scenario underscores the importance of marquee matchups and storylines to maintain and grow viewership, especially during competitive sports seasons.

Becky Lynch’s Victory

The episode’s major highlight was the 14-women battle royal, which was won by Becky Lynch, marking her eighth WWE Women’s Championship win. This victory is significant, reinforcing Lynch’s status as a top female wrestler within WWE and providing a storyline pivot after Rhea Ripley’s title vacate due to injury.

Conclusion

The WWE “Raw” viewership decline speaks volumes about the competitive landscape of cable television, especially against flagship sports events like the NBA Playoffs. It also denotes the ongoing struggle promotions face in keeping audiences engaged week-to-week.

How do you think WWE can better strategize its programming against such stiff competition? Share your thoughts in the comments below.