WWE Stars Set for Major Athletic Brand Deals Following Netflix Partnership, Says Rikishi

One Big Thing

WWE Hall of Famer Rikishi predicts major athletic brands like Nike and Adidas will seek partnerships with WWE wrestlers following the company’s Netflix deal.

Why It Matters

This shift signals WWE’s expanding commercial reach and could create new revenue streams for wrestlers while elevating their mainstream appeal.

Key Details

• WWE’s Netflix partnership is already bringing new sponsors to “Raw”
• Roman Reigns currently showcases Nike products during appearances
• The ring mat on “Raw” now features increased sponsor presence
• 2K Sports maintains strong advertising presence on WWE programming

By The Numbers

• Three major brands mentioned as potential partners:
  • Nike
  • Adidas
  • Under Armour

Direct Quote

“The business, I feel, is going to skyrocket a lot because you got two big companies now, collab together, I think it’s probably going to open up other doors for wrestlers,” – Rikishi on the “Off The Top” podcast.

What’s Already Happening

• Roman Reigns wears Nike products during appearances
• The Rock regularly sports major athletic brand clothing
• Ring mat sponsorship spots have increased on “Raw”

The Bottom Line

WWE’s Netflix partnership appears to be catalyzing broader commercial opportunities for wrestlers, potentially transforming how talent can monetize their brand beyond the ring.

What athletic brand partnerships would you like to see WWE wrestlers develop? Share your thoughts in the comments below.