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Mark Shapiro Admits WWE Growth Strategy Could Push Some Fans Away

TKO president Mark Shapiro acknowledged during a recent Q&A session that WWE's expansion strategy involving bigger marketing efforts, expanded distribution, and mainstream visibility could alienate some longtime fans, stating "when you do that, you're going to win some folks over, but you're also going to chase some folks away." His comments follow incidents during WrestleMania 42 weekend when Roman Reigns referenced WWE's corporate backing in his victory speech, prompting loud anti-TKO chants from the crowd that disrupted the post-show panel.

3 months ago70 views

WWERingside News

Mark Shapiro Defends WWE Celebrity Appearances As Major Growth Strategy

TKO president Mark Shapiro defended WWE's increased celebrity appearances during a Q&A session with students, stating that celebrity involvement isn't new to WWE but is now happening "on a larger stage" with more marketing investment. Shapiro cited appearances by Logan Paul, Pat McAfee, Jelly Roll, Mark Wahlberg, and Tyrese Halliburton as examples, arguing that celebrity crossovers are part of WWE's long-standing strategy to attract audiences beyond traditional wrestling fans.

3 months ago93 views

WWEWrestling Inc

WWE NXT Viewership & Ratings Report: 4/14/2026

WWE NXT's April 14, 2026 episode, which was the first week of NXT Revenge, saw total viewership slightly decrease from the previous week while the 18-49 demographic increased slightly. Overall, the viewership numbers showed very little change compared to the prior week's episode.

3 months ago80 views

WWEWrestling Inc

Mark Shapiro Claims TKO Has Full Creative Control Over WWE

Mark Shapiro stated that TKO has full creative control over WWE. He made these comments when asked about celebrity involvement and negative reception heading into WrestleMania 42.

3 months ago83 views

WWEWrestleTalk

Bianca Belair Comments Following Pregnancy Announcement At WWE WrestleMania 42: ‘This Year, I Win’

Bianca Belair made a pregnancy announcement at WWE WrestleMania 42 night one on Saturday. Following the announcement, Belair commented "This Year, I Win."

3 months ago84 views

WWERingside News

Bianca Belair Reveals What Fans Didn’t See Before WrestleMania 42 Pregnancy Announcement

Bianca Belair revealed on Instagram that she was "literally shaking and crying backstage" before making her pregnancy announcement at WrestleMania 42 alongside Montez Ford at Allegiant Stadium. The WWE star described being nervous about sharing the private moment publicly and indicated that the past year had been difficult "in ways you guys just REALLY don't even know," though she stated everything worked out as intended. Belair confirmed she will return to the ring eventually, saying "I'll be back! But until then enjoy this ride with me!"

3 months ago75 views

WWERingside News

Shawn Michaels Reveals WWE Once Believed He Should Never Wrestle The Undertaker

Shawn Michaels revealed on the Club 520 Podcast that WWE's creative forces once believed he and The Undertaker should never wrestle each other because their polar opposite characters wouldn't be believable together. According to Michaels, despite these early concerns, the two wrestlers discovered they had natural chemistry and "magic" whenever they got in the ring together. Their eventual WrestleMania matches went on to define both of their careers.

3 months ago70 views

WWERingside News

Shawn Michaels Says His Marty Jannetty Betrayal Was Originally Planned For A Different Team

Shawn Michaels revealed on the Club 520 Podcast that his famous betrayal of Marty Jannetty during the Barbershop segment was originally conceived as a storyline involving The Rockers and The Nasty Boys. Michaels explained that he shifted the concept to breaking up The Rockers when the opportunity arose for him to go singles, noting that he wasn't thinking about creating a memorable moment at the time and that the betrayal became much bigger than he ever imagined.

3 months ago76 views

WWEWrestling Inc

Drew McIntyre Praises IShowSpeed For His Performance At WWE WrestleMania 42

Drew McIntyre praised streamer and YouTube personality IShowSpeed for his performance during night one of WWE WrestleMania 42.

3 months ago75 views

WWERingside News

Drew McIntyre Brutally Mobbed By Fans Inside Las Vegas Hotel During WrestleMania Week

Drew McIntyre was surrounded by fans in a Las Vegas hotel lobby during WrestleMania week, initially stopping to take photos before the situation escalated into a large crowd pressing in from all directions. McIntyre eventually had to push his way through the crowd to escape the lobby as the situation got out of hand. The incident adds to multiple similar fan encounters involving WWE stars during WrestleMania week, including Randy Orton at the MGM Grand and CM Punk in a separate hotel situation.

3 months ago80 views

WWEWrestling Inc

Ex-WWE & AEW Star Jake Hager Wins Power Slap Debut

Former AEW and WWE star Jake Hager won his Power Slap debut during WWE WrestleMania 42 weekend. Hager was successful in his first appearance in the slapping competition.

3 months ago83 views

WWERingside News

Josh Barnett Shuts Down Claims WWE Had Control In Bloodsport Booking

Josh Barnett has shut down rumors that WWE has any control over booking decisions for his Bloodsport events, stating on The Ariel Helwani Show that "WWE has never, not once, told me what to do, how to do anything, or had any input on the show ever." Barnett explained that his relationships with WWE officials go back over a decade and that the company allows their talent to appear because they want their wrestlers to get experience, not to exert creative control over his shows.

3 months ago78 views