One Big Thing
“AEW Collision” experienced a viewership increase, drawing in its highest total viewership and 18-49 demographic numbers since early February and March, respectively, signaling a positive momentum despite airing outside its regular timeslot the previous week.
Key Takeaways
- “AEW Collision” aired on April 6, gaining viewership following the NCAA Men’s Basketball Tournament coverage and WrestleMania 40.
- The program drew 467K total viewers and 0.13 in the 18-49 demographic on its return to the normal timeslot.
- This represents a slight increase in total viewership (up 1% from 463K) but a fall in the 18-49 demographic (down 15% from 0.13).
- AEW’s “Battle of the Belts” also saw success, drawing 422K viewers and 0.11 in the 18-49 demographic.
- The quarter-hour breakdowns depict a consistently engaged viewership, with the opening match featuring House of Black peaking at 509K total viewers and 0.15 in 18-49.
Why It Matters
The viewership figures for “AEW Collision” following the NCAA tournament and WrestleMania 40 reflect the show’s potential for drawing and maintaining a substantial audience. The slight rise in total viewership amidst a competitive sports weekend underscores AEW’s growing appeal and the strategic timing of its programming.
Looking Forward
As AEW continues to navigate its scheduling and programming strategy, the insights gained from this episode’s performance could prove pivotal. Balancing the allure of special events with the consistency of weekly programming presents an ongoing challenge, but also a significant opportunity for growth in viewership and demographic engagement.
What are your thoughts on AEW’s strategy to maximize viewership around major sports weekends? Share your perspectives in the comments below.
