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AEW Dynamite Replacing WWE Programming On Sky Sports Italy

According to Dave Meltzer, AEW got another small victory over WWE recently. Aside from its rating dominance on Wednesday nights over the last several weeks, not to mention the steady decline in WWE’s ratings.

All Elite Wrestling is now going to replace WWE programming in Italy. As we said, this is a small victory.

After about two decades, WWE has lost its deal with Sky Sports Italy over a combination of the cost of the rights and the decline of interest in viewers. Sky made the decision to drop WWE several months ago due to costs increasing and ratings declining. But when WWE offered the old PPVs like they did to FS1, those shows did well.

WWE made a deal after losing Sky with Discovery. Sky did have interest in WWE after turning them down before and just made a deal this week with AEW, which starts on the station in a Friday night time slot on 7/31. Over the past year, for similar reasons, WWE has lost Sky in Germany/Austria (now on DAZN), the U.K. (now on BT Sports) and Italy”

Dave Meltzer

Meltzer did mention that WWE did make a deal with Discovery in Italy. Which is good for WWE fans, the problem is the trend. WWE seems to be really trending downward recently.

A year ago WWE stock was at $72.87, today it is around $43.98. WWE’s flagship show Raw drew an average of 1,628,000 viewers on USA Network. This was slightly up from last week’s all-time low 1,561,000 viewers.

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Mark Perry
Mark, a stalwart in the pro wrestling journalism industry, is the editor, writer, and owner of Pro Wrestling News Hub brand. With an experience spanning over two decades, he has left an indelible mark on the wrestling media landscape. Mark started his journey by covering WWE, meticulously chronicling the ever-changing narratives, players, and game-changing moments in the industry. His knack for in-depth analysis, coupled with a passionate flair for storytelling, made his work stand out, transforming him into a go-to source for dedicated WWE fans. He created one of the first pro wrestling podcasts. Always one to stay ahead of the curve, Mark was there when All Elite Wrestling (AEW) and Impact Wrestling were mere fledglings in the pro wrestling scene. He recognised their potential early on and has been instrumental in bringing their stories, matches, and wrestlers into the limelight. His coverage has been pivotal in fostering the growth and popularity of both promotions. But Mark's journey in the wrestling journalism realm extends beyond writing. He has proved his business acumen and foresight by successfully owning and operating multiple wrestling websites. His entrepreneurial ventures include ImpactWrestling.com and AllWrestling.com, both of which he skillfully developed into thriving platforms before selling them. Mark's blend of journalistic prowess and business savvy is a testament to his multifaceted approach towards pro wrestling coverage. His commitment to delivering quality content, his ability to spot trends and opportunities, and his unwavering passion for the industry set him apart in the wrestling media landscape. Through Pro Wrestling News Hub, Mark continues to be a reliable and influential voice in the wrestling community, delivering insightful content to readers and setting the bar high for wrestling journalism. The passion and commitment he brings to his work continue to inspire wrestling fans and aspiring journalists alike.
1 Comment

1 Comment

  1. Grey

    July 25, 2020 at 3:30 am

    This is an absolutely fantastic news, we just love to see professional wrestling grow and succeed.

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