The AEW “Boundless” campaign was created and directed by Director X (Julien Christian Lutz). He is an award-winning music video and movie director. He has worked with popular artists like Drake, Kendrick Lamar, Rihanna, Jay-Z, Kanye West, Usher, John Mayer, and more.
TNT released a new ad campaign to promote AEW Dynamite airing on Wednesday nights. This spot features Cody & Brandi Rhodes, MJF, Chris Jericho, Britt Baker, Nyla Rose, and more.
“Director X is the perfect partner to showcase the AEW brand with his distinct visual style that uniquely speaks to a new generation,” said Melissa Chambless, executive vice president of marketing for TNT, TBS and truTV. “His ability to bring these wrestlers’ incredible stories to life in such an authentic way thoroughly manifests our Boundless campaign.”
AEW has been promoting this all over their social media today.
Dave Meltzer reported that will be seeing more from this tonight on AEW Dynamite.
Director X Talks with TMZ about the video, in particular the opening scene featuring Nyla Rose and a sledge hammer.