On October 8th, 2020, WWE filed to trademark the names of a number of talents, including Dean Ambrose with the USPTO (United States Patent and Trademark Office) under the entertainment services category, a name which was used by current top AEW Star Jon Moxley.
According to Heel By Nature, the USPTO recently submitted a review pertaining to the WWE’s attempt to trademark the “Dean Ambrose” name and there seems to be a couple of issues. First, the USPTO revealed that the WWE failed to identify if the “Dean Ambrose” name is a name of a living individual, an issue that can reportedly be fixed by revising the wording in the trademark filed.
The second issue that was noted is that the USPTO requires the written consent of the person who used the “Dean Ambrose” name unless that person is deceased, which in this case is none other than top AEW Star Jon Moxley. As of this writing, Jon Moxley has not yet provided a written consent and if the WWE is unable to provide said consent, then the trademark could possibly be refused or denied.
In the past, there have been the same scenario in which the trademarks were denied as the person that needed to provide a written consent for WWE failed to do so, and those trademarks include Pete Dunne, Dominik Mysterio, Drew Gulak and Tony Nese, among others.
Jon Moxley worked for the WWE from 2011 to 2019 as Dean Ambrose. He would then make his debut for AEW at their inaugural Double Or Nothing Event and won the AEW World Championship in February 2020, where he has been a top star ever since.