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Brian Gewirtz On Why Vince McMahon Refused To Turn John Cena Heel

16-time World Champion John Cena is considered by many as one of, if not the greatest WWE Star of all time as not only has he embodied what it truly means to become a top WWE Star and multiple time World Champion, but he has also been an inspiration and a role model to the pro wrestling fans worldwide.

Former WWE writer Brian Gewirtz recently appeared on the “Cheap Heat” podcast, where he discussed the reason why former WWE Chairman and CEO Vince McMahon refused to turn 16-time World Champion John Cena heel and that is because of John Cena’s merch and everything else he does just like the charities and the make-a-wish.

This is what Brian Gewirtz said:

“Yes. For sure. There was a time. We all did. We did push plenty of times for John to turn heel. There was a lot of reasoning going into it. Vince was tempted. He was very tempted a couple of times, but ultimately, there was the merch and everything John does. John himself said when approached with the idea, he was like, and this is what is so great about John, is he was like, ‘Ok, listen. If you want to turn me heel, if that’s what Vince says you guys want to do, I’ll do it, but just so you know, I will go full boar heel. There won’t be any of that, oh, he’s a fun heel, he’s a cool heel, he’s winking at the audience, heel. He is going to go full heel.’”

“I think Vince was like, John is captain of the ship here. There’s the issue of who he would work with? Who would replace him as the top babyface? The merchandise and everything else John does off screen. So, ultimately, Vince didn’t want to pull the trigger on that. I think he made the right decision because John has been the standard bearer.”

Brian Gewirtz also talked about how passionate the writing team is in the WWE and how ballsy they are as they have gotten into it with former WWE Chairman Vince McMahon and even with some of the talent.

This is what Brian Gewirtz said:

“Most of the writers there, especially the ones that have been there for a long time, are some of the most passionate, creative, and dare I say, ballsy people who’ve gotten into it with Vince, and have gotten into it with the talent, not in a ‘I know better than you way, but in a ‘I believe in this idea and I’m going to stand up for it, and I’m going to tell you the reasons why. I think we should try it.’ It’s always difficult when the internet wrestling community, to label it all under one umbrella, because there are a lot of different voices within it, but, I would say that that there is some stuff when you read about it, it’s like, ‘No one has the balls to challenge Vince. Him and his band of Yes Men are going to put out this crap.’ There’s many reasons why an angle, promo, storyline happens and many reasons why it doesn’t happen. But there’s a band of really, really talented people who are there who are the furthest thing from Yes Men.”

You can check out Brian Gewirtz’s comments at this link. H/T to for transcribing the quotes.

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