WWE held their 2023 WWE Royal Rumble Event last Saturday from the Alamodome in San Antonio, Texas and it was previously noted that the show set a new record in the event’s 36-year history by surpassing a gate of $7 million, which is way more than the previous record WWE set in 2017, the last time the WWE held the Royal Rumble from the same venue.
The company recently issued a press release, where it was stated that the 2023 WWE Royal Rumble Event became their highest-grossing and most-viewed Royal Rumble Event in company history. The gate of $7.7 million surpassed the record in 2017 by more than 50%, while the show’s viewership saw a 52% increase from the previous record set in 2022. It was also mentioned on the press release that the WWE’s Royal Rumble Event this past Saturday night broke the all-time venue merchandise and sponsorship records as their merchandise sales were up 135% from the previous record set in 2022 and the sponsorship revenue was up nearly 200% from the previous record also set in 2022.
You can check out the full press release below:
WWE® SMASHES ALL-TIME GATE & VIEWERSHIP RECORDS AT ROYAL RUMBLE®
STAMFORD, Conn.–(BUSINESS WIRE)–WWE® (NYSE: WWE) today announced that the 2023 Royal Rumble, which emanated from the Alamodome in San Antonio, Texas, became WWE’s highest-grossing and most-viewed Royal Rumble in company history.
The event set a new all-time gate record at more than $7.7 million, far surpassing the previous Royal Rumble high in 2017 by more than 50 percent. Viewership of the event saw a 52 percent increase versus the previous record set in 2022.
In addition, the 2023 Royal Rumble broke all-time venue merchandise and sponsorship records. Merchandise sales were up 135 percent versus the record set in 2022. Royal Rumble sponsorship revenue was up nearly 200 percent versus 2022 and featured the first-ever sponsored match (MTN DEW PITCH BLACK) and sponsored countdown clock (Applebee’s).
On social, the Roman Reigns-Sami Zayn videos generated 20 million-plus views across all WWE platforms and became the most-viewed WWE clip of 2023. Additional highlights include Logan Paul and Ricochet’s high-flying collision which amassed 26.5 million views across WWE and Paul’s platforms, and the launch of Reigns’ TikTok account which netted 100K followers in the first 24 hours.
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