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TKO President Admits WWE’s Multi-Platform Strategy Could Frustrate Fans

TKO President Mark Shapiro acknowledged that WWE's multi-platform strategy, which spreads programming across streaming services and traditional television networks, could frustrate fans who need multiple subscriptions to follow weekly shows and premium events. Shapiro stated that while this approach "will chase away some fans," it reflects the current direction of the entertainment industry and is part of a larger strategy to expand reach and revenue opportunities. He compared the situation to watching Yankees games, noting that fans would need to access 10 platforms at a cost of $1,000 to watch a full season.

3 months ago77 views

WWERingside News

Randy Orton Reveals How Long He Has Left on Current WWE Contract

Randy Orton revealed during a fan Q&A in Las Vegas ahead of WrestleMania 42 that he has four years remaining on his current WWE contract. The 46-year-old wrestler stated he wants to win his 15th championship and is "willing to do anything to get it," while also suggesting he might transition to an Undertaker-like part-time schedule after his current deal expires. Orton also dismissed any plans to pursue Hollywood opportunities, indicating his focus remains on achieving championship success in WWE.

3 months ago103 views

WWERingside News

Mark Shapiro Claims WWE Audience Tripled After Netflix Deal

TKO President Mark Shapiro claimed during a Q&A session at the University of Alabama that WWE's audience tripled after Monday Night Raw moved to Netflix, and that the company has grown in financial results, audience, social media, and viewership across all metrics since the TKO merger. Shapiro also stated that WWE content is now distributed across multiple major platforms, with SmackDown on USA Network and NXT moving to The CW, as part of a strategy to expand reach.

3 months ago76 views

WWEWrestleTalk

Roman Reigns Addresses CM Punk Following WWE WrestleMania 42 Main Event: ‘We Made Magic’

Roman Reigns, who is the new World Heavyweight Champion, addressed CM Punk following their main event match at WWE WrestleMania 42. Reigns stated "We Made Magic" when referring to their encounter.

3 months ago76 views

WWERingside News

Mark Shapiro Admits WWE Growth Strategy Could Push Some Fans Away

TKO president Mark Shapiro acknowledged during a recent Q&A session that WWE's expansion strategy involving bigger marketing efforts, expanded distribution, and mainstream visibility could alienate some longtime fans, stating "when you do that, you're going to win some folks over, but you're also going to chase some folks away." His comments follow incidents during WrestleMania 42 weekend when Roman Reigns referenced WWE's corporate backing in his victory speech, prompting loud anti-TKO chants from the crowd that disrupted the post-show panel.

3 months ago70 views

WWERingside News

Mark Shapiro Defends WWE Celebrity Appearances As Major Growth Strategy

TKO president Mark Shapiro defended WWE's increased celebrity appearances during a Q&A session with students, stating that celebrity involvement isn't new to WWE but is now happening "on a larger stage" with more marketing investment. Shapiro cited appearances by Logan Paul, Pat McAfee, Jelly Roll, Mark Wahlberg, and Tyrese Halliburton as examples, arguing that celebrity crossovers are part of WWE's long-standing strategy to attract audiences beyond traditional wrestling fans.

3 months ago93 views

WWEWrestling Inc

WWE NXT Viewership & Ratings Report: 4/14/2026

WWE NXT's April 14, 2026 episode, which was the first week of NXT Revenge, saw total viewership slightly decrease from the previous week while the 18-49 demographic increased slightly. Overall, the viewership numbers showed very little change compared to the prior week's episode.

3 months ago80 views

WWEWrestling Inc

Mark Shapiro Claims TKO Has Full Creative Control Over WWE

Mark Shapiro stated that TKO has full creative control over WWE. He made these comments when asked about celebrity involvement and negative reception heading into WrestleMania 42.

3 months ago83 views

WWEWrestleTalk

Bianca Belair Comments Following Pregnancy Announcement At WWE WrestleMania 42: ‘This Year, I Win’

Bianca Belair made a pregnancy announcement at WWE WrestleMania 42 night one on Saturday. Following the announcement, Belair commented "This Year, I Win."

3 months ago84 views

WWERingside News

Bianca Belair Reveals What Fans Didn’t See Before WrestleMania 42 Pregnancy Announcement

Bianca Belair revealed on Instagram that she was "literally shaking and crying backstage" before making her pregnancy announcement at WrestleMania 42 alongside Montez Ford at Allegiant Stadium. The WWE star described being nervous about sharing the private moment publicly and indicated that the past year had been difficult "in ways you guys just REALLY don't even know," though she stated everything worked out as intended. Belair confirmed she will return to the ring eventually, saying "I'll be back! But until then enjoy this ride with me!"

3 months ago75 views

WWERingside News

Shawn Michaels Reveals WWE Once Believed He Should Never Wrestle The Undertaker

Shawn Michaels revealed on the Club 520 Podcast that WWE's creative forces once believed he and The Undertaker should never wrestle each other because their polar opposite characters wouldn't be believable together. According to Michaels, despite these early concerns, the two wrestlers discovered they had natural chemistry and "magic" whenever they got in the ring together. Their eventual WrestleMania matches went on to define both of their careers.

3 months ago70 views

WWERingside News

Shawn Michaels Says His Marty Jannetty Betrayal Was Originally Planned For A Different Team

Shawn Michaels revealed on the Club 520 Podcast that his famous betrayal of Marty Jannetty during the Barbershop segment was originally conceived as a storyline involving The Rockers and The Nasty Boys. Michaels explained that he shifted the concept to breaking up The Rockers when the opportunity arose for him to go singles, noting that he wasn't thinking about creating a memorable moment at the time and that the betrayal became much bigger than he ever imagined.

3 months ago76 views