Pro Wrestling Tees owner Ryan Barkan noted on Instagram that the new t-shirt set a new record for the most t-shirts sold in 24 hours.
The Sting shirt is priced at $24.99, while the hat is $26.99 and a zip hoodie is $49.99.
Sting appeared following a tag team match between Cody Rhodes & Darby Allin vs. Ricky Starks & Powerhouse Will Hobbs. The Icon signed a multi-year deal with AEW. Dave Meltzer reported that AEW wanted to bring him in ahead of Christmas to sell merchandise. It looks like that was a smart move by Tony Khan and the team.